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How IT Drives Digital Innovations at Audi

Fonstad, Nils O. et al.
MIT Open Scholarship · Papers
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digital-innovation
The new digital imperative is to compete with more types of digital innovations and IT units will have to become good at several approaches to producing different types of digital innovations. Based on an in-depth case study, this briefing takes a look at how German car manufacturer AUDI AG has exp
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