Springer Nature OA
open access
CC BY 4.0
The power of words in online auctions: how quality rhetoric and vagueness in item listings influence herding bias and wordiness effects
This study investigates how listing characteristics influence purchasing decisions in online auctions. Specifically, it examines whether an item description’s length (i.e., wordiness) and herding bias affect the likelihood of a successful sale and explores the moderating effects of quality rhetoric
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