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Ephemeral Feeds and Enduring Rituals: RushTok and the Formation of Event-Based Algorithmic Communities
Each August, TikTok's For You page turns the University of Alabama's sorority recruitment into RushTok. We examine RushTok as an event-based algorithmic community: a collective assembled around a bounded offline ritual and sustained by recommendation. Using a mixed-methods survey (n=71) and a reflex
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