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Segmentación de clientes utilizando algoritmos de inteligencia artificial en la empresa D&C Comunicaciones
El estudio fue de tipo aplicado, con enfoque cuantitativo y diseño no experimental de corte transversal, desarrollado bajo el enfoque de Design Science Research. Se trabajó con una base de datos de 400 clientes de la empresa D&C Comunicaciones, considerando variables como edad, monto de operaciones
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