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The Influence Of Perceived Benefits And Sacrifices On The Adoption Behaviour Of Earthy Short-Form Videos: A Study On Small-Town Youth In Henan, China
The development of information technology has given birth to the era of short videos. Despite criticism and skepticism, earthy short videos have flourished, quickly taking over major short video apps, social media platforms, networks, and e-commerce platforms. This phenomenon of popularity is perpl
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