Messages and Plans to Increase Gym Utilization

This primary object of this study is to test to the hypothesis that the both the nudge and boost messages will increase short term gym utilization relative to the control condition but that only the boost message will increase long-term gym utilization. Non-technical summary: College students will receive one of three messages about exercise. Their card swipe data as a measure of gym utilization will be tracked as an assessment of the effect of those messages.