International Journal of Economics, Management and Accounting
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The Effect of Price, Promotion, Product Variation, Packaging Design, and Location on Purchase Intention Toward Rendang Uniadek in Padang City
This study aims to analyze the effect of Price, Promotion, Product Variation, Packaging Design, and Location on consumers' Purchase Intention toward Rendang Uniadek products in Padang City, both partially and simultaneously. The study is motivated by fluctuating sales of Rendang Uniadek amid intense
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