International Journal of Economics, Management and Accounting
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Green Innovation Mediates the Influence of Green Culture on the Financial Performance of Hotels in Gianyar Regency
Penelitian ini bertujuan untuk menganalisis dampak budaya hijau dan inovasi hijau terhadap kinerja keuangan hotel di Kabupaten Gianyar. Urgensi penelitian ini muncul dari munculnya isu-isu lingkungan yang merusak citra Bali sebagai destinasi wisata, salah satunya adalah pesatnya perluasan akomodasi
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