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Green Marketing Dan Kesediaan Membayar Lebih: Studi Empiris Pada Konsumen Milenial

Pradani, Rizki Febri Eka et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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green-marketing
Peneliatan ini bertujuan untuk menggambarkan persepsi kaum milenial terhadap penerapan Green marketing Indomaret di Kecamatan Paiton. Latar belakang penelitian ini didasarkan pada meningkatnya kesadaran lingkungn di kalangan generasi milenial serta pentingnya peran pelaku ritel dalam mendukung lingk
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