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The Role of Sales Promotion Girls as Frontliners in Wardah's Product Marketing Strategy

Hulu, Nutiwati et al.
Economic: Journal Economic and Business · Reports
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customer-loyalty
This research analyzes the role of the Sales Promotion Girl (SPG) as a frontliner in the marketing strategy for Wardah products, one of the leading cosmetic brands in Indonesia. Using qualitative methods through in-depth interviews and observations, this research found that SPG has a significant con
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