Economic: Journal Economic and Business
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The Influence of Promotion and Service Quality on Customers' Decisions to Save at PT Bank Negara Indonesia, Balige Branch
This study aims to analyze the influence of promotion and service quality on customer decisions to save at Bank Negara Indonesia (Persero) Tbk Balige Branch, both partially and simultaneously. This type of research is quantitative with a survey approach. The research sample consisted of 50 responden
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