Economic: Journal Economic and Business
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The Influence of Brand Ambassadors And E-Trust on E-Loyalty of Consumers on The Tokopedia Platform (Case Study on BTS as a Brand Ambassador Tokopedia)
This study aims to determine the effect of Brand Ambassador and E-Trust on consumer E-Loyalty on the Tokopedia platform, using BTS as a case study. This research uses a quantitative approach with a deskriptif method. Data was collected through questionnaires distributed to 100 active students at Uni
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