RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Influencer, live streaming dan content marketing terhadap keputusan pembelian di Tiktok Shop
This study aims to determine the influence of influencers, live streaming and content marketing on purchasing decisions at Tiktokshop (case study of management study program students, FE-UMI). This type of research is quantitative. The analysis method used is multiple linear regression analysis. The
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