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The Influence of Social Media Marketing (Instagram) and Influencer Marketing on the Purchase Decision of Mie Gacoan Among Digital Business Study Program Students, State University of Medan

Panjaitan, Bon Jovi Marselino et al.
Economic: Journal Economic and Business · Reports
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instagrampurchase-decisionsocial-media-marketing
This study aims to analyze the influence of Social Media Marketing through the Instagram platform and Influencer Marketing on the purchase decisions of Mie Gacoan culinary products among students of the Digital Business Study Program at Universitas Negeri Medan. The research employed a quantitative
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