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Development of Instagram Promotional Content Management to Increase Customer Engagement on the Social Media Account @Upagordanghealing_Elfrida.Sitohang

Hia, Tasya Bernatha et al.
Economic: Journal Economic and Business · Reports
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customer-engagementinstagramsocial-media
This research and development was motivated by the suboptimal management of promotional content on Instagram in increasing customer engagement (likes, comments, and shares) on the @upagordanghealing_elfrida.sitohang account. The purpose of this study was to develop promotional content in the form of
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