Economic: Journal Economic and Business
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The impact of product innovation capabilities on the marketing performance of Pontianak's typical food MSMEs with social media marketing as a mediator
This study aims to analyze the influence of product innovation and social media utilization on the marketing performance of Pontianak's traditional food MSMEs. This study uses a quantitative approach with a causality method and involves 125 respondents of snack food MSMEs determined by the Slovin fo
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