Jurnal Pajak dan Analisis Ekonomi Syariah
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Pengaruh Kesadaran Beragama, Kualitas Konten, dan Kesadaran Merek pada Loyalitas Produk Personal Care: Studi pada Konsumen Muslim Muda di Supermarket Tiptop Rawamangun
In the modern retail era, halal personal care products are increasingly in demand among Muslim consumers, particularly young generations. This study aims to analyze the influence of religious awareness, content quality, and brand awareness on consumer loyalty, with purchasing behavior as a mediating
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