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Modal Sosial Dan Keunggulan Bersaing : Wajah Sosial Strategi Pemasaran

Ferdinand, Augusty Tae
Diponegoro University | Institutional Repository (UNDIP-IR) · Papers
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h-social-sciences-general
Studi ini mengeksplorasi resource based theory of firm untuk mencari jawaban atas pertanyaan bagaimana perusahaan mempertahankan sustainabilitas jangka panjangnya. Salah satu jawaban strategis adalah pada konsepsi social capital sebagai fondasi perusahaan membangun keunggulan bersaing untuk meraih k
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