RIGGS: Journal of Artificial Intelligence and Digital Business
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The Influence of Price, Location and Word Of Mouth on Purchasing Decisions at Green Resto
The rise of marketing activities in the MSME (Micro, Small and Medium Enterprises) sector is something that is familiar even though it is inseparable from competition in the business world. Consumer purchasing decisions are important for SMEs, one of which is the Green Resto restaurant in Surabaya.
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