International Journal of Economics, Management and Accounting
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Influence Green Perceived Risk, Green Perceived Value, Green Word of Mouth to Green Purchase Intention in Con-sumers Indomaret in Joglo, West Jakarta
This study investigate the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach. The population of this study consisted of all consumers of Indomaret Point SPBU BP AKR in Joglo, West Jakart
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