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Pengaruh Harga, dan Brand Image Terhadap Keputusan Pembelian

Nasution, Edwin Sugesti
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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brand-image
Tujuan penelitian ini untuk mengetahui pengaruh harga, dan brand image terhadap keputusan pembelian tiket Maskapai Lion Air. Populasi dalam penelitian ini adalah seluruh konsumen dari Maskapai Lion Air di Kota Medan Provinsi Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam pe
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