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Kreativitas Konten Digital dan Kredibilitas Influencer dalam Mempengaruhi Keputusan Pembelian Produk Lokal Mahasiswa di Instagram

Hakim, Lukman et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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Penelitian ini bertujuan untuk menganalisis pengaruh kreativitas konten digital dan kredibilitas influencer terhadap keputusan pembelian produk lokal di kalangan mahasiswa milenial pengguna Instagram. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Populasi penel
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