RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Copywriting Media Sosial Instagram dan Brand Awareness terhadap Purchase Intention pada E-Commerce Traveloka
Penelitian ini bertujuan untuk mengetahui pengaruh copywriting media sosial Instagram dan brand awareness terhadap purchase intention pada konsumen e-commerce Traveloka. Metode yang digunakan adalah kuantitatif dengan teknik analisis regresi linier sederhana dan berganda. Data dikumpulkan melalui ku
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