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Pengaruh Rebranding dan Citra Merek Terhadap Loyalitas Pengguna Media Sosial X di Bandung

Mulyanti, Siti et al.
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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Penelitian ini dilakukan dengan tujuan untuk menganalisis Pengaruh Rebranding dan Citra Merek terhadap Loyalitas Pengguna Media Sosial X di Bandung. Penelitian menggunakan metode Kuantitatif dengan pendekatan deskriptif dan verifikatif dengan mengumpulkan sample penelitian 100 pengguna media sosial
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