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Gamifikasi sebagai Strategi Engagement Pelanggan Cafe di Platform Digital

Jusman, Ikhsan Amar
RIGGS: Journal of Artificial Intelligence and Digital Business · Papers
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Kemajuan teknologi digital telah mendorong pelaku usaha Cafe untuk melakukan inovasi dalam meningkatkan keterlibatan pelanggan, salah satunya melalui strategi gamifikasi. Penelitian ini bertujuan untuk mengkaji sejauh mana pengaruh gamifikasi terhadap engagement pelanggan pada Cafe yang memanfaatkan
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