RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Product Involvement dan Word Of Mouth Terhadap Keputusan Pembelian Produk Skincare Scarelett
The purpose of this study is to determine and analyze the Influence of Product Involvement and Word Of Mouth on Purchasing Decisions for Scincare Scarelett Products. The research method used is associative research, where variables are measured using a Likert scale. Data collection methods are carri
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