RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Usability, Trust, Customer Satisfaction terhadap Loyalitas Pengguna Aplikasi BSI Mobile Kota Semarang
Penelitian ini bertujuan mengembangkan model integratif baru yang mengkaji pengaruh simultan usability, trust, dan customer satisfaction terhadap loyalitas pengguna aplikasi BSI Mobile di Semarang. Kebaruan penelitian ini terletak pada fokusnya yang spesifik pada aplikasi perbankan syariah, berbeda
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