RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Konsumen Toko Pakaian Amle’s Di Kota Samarinda
Perilaku pembelian impulsif menjadi fenomena yang sering terjadi, terutama di kalangan konsumen muda yang aktif mengikuti tren dan gaya hidup modern. Tujuan penelitian ini dilakukan untuk mengetahui pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying pada konsumen Toko Pakaia
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