RIGGS: Journal of Artificial Intelligence and Digital Business
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The Effect of Shopping Lifestyle, Influencers, and Price Discounts on Impulse Buying on Tiktok Shop
This study aims to determine the effect of shopping lifestyle, influencers and price discounts on impulse buying at TikTok shops in Depok. This study uses a quantitative method and uses a Likert scale as a measurement. The population in this study were all consumers in Depok who had made impulsive p
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