RIGGS: Journal of Artificial Intelligence and Digital Business
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Pengaruh Electronic Word of Mouth, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Hanasui
Penelitian ini bertujuan untuk mengetahui dan menganalisis elctronic word of mouth, harga, dan kualitas produk secara simultan berpengaruh signifikan terhdap keputusan pembelian pada produk Hanasui (Studi Kasus pada Mahasiswa Universitas Methodist Indonesia Prodi Manajemen Angkatan 2022). Metod
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