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Evaluation of customer service and customer satisfaction levels in Dar Es Salaam banks: The case of CRDB Bank Limited, Azania Bank Limited and National Microfinance Bank (NMB) Limited

Kambagha, Abdul Amir
The Open University of Tanzania Institutional Repository · Papers
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Customer service and satisfaction has a major role to play in the marketing of bank services. The objective of this study was to identify and evaluate "Customer Service and Satisfaction Levels" in terms of strengths and weaknesses that should be addressed by the Commercial Banks to influence cust
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