Victoria University Research Repository (VURR)
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Shoppers' satisfaction levels are not the only key to store loyalty
350000-commercecustomer-loyaltycustomer-satisfactionmanagementstrategic-planningtourism-and-services
In this research study, grocery shoppers were interviewed to identify the factors that influence satisfaction with their primary store and the factors that encourage them to continue patronising this store despite being presented with an inducement to shop at another store. The study estimated two m
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