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Trust and the Decision to Outsource: Affective Responses and Cognitive Processes

Hansen, Mark et al.
BYU ScholarsArchive · Papers
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and-operationsbusiness-administrationmanagementtrust
Many of the various forms of cooperative strategy that firms are pursuing in today’s economy entail the placing of important business functions in the hands of a partner. This paper examines the role of trust in the decision by a producer to place the marketing function in the hands of another ent
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