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Mechanism Design for Ad-Supported Platforms

Ichihashi, Shota et al.
arXiv (OAI Expanded) · Papers
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theoretical-economics
Many digital platforms earn revenue by selling content access and displaying ads. We study monopoly screening by a platform allocating heterogeneous content and ads to heterogeneous consumers. Advertising generates revenue and affects information rents through nuisance, which alters the platform's i
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