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A History of GDPR Cookie Banner Compliance: The Roles of Publishers, Regulators and CMPs

Yana Dimova et al. · 2026
OpenAlex · Papers · License: CC BY-NC-ND 4.0 · 2026
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business
Since the introduction of the GDPR in 2018, cookie banners have become the primary mechanism for users to express preferences on online tracking and advertising. Consequently, their visual design and the options they present significantly influence user choice. Over time, the cookie banner landscape
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