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Robust Budget Pacing with a Single Sample

Balseiro, Santiago et al.
arXiv (All) · Papers
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data-structures-and-algorithmsmachine-learningoptimization-and-control
Major Internet advertising platforms offer budget pacing tools as a standard service for advertisers to manage their ad campaigns. Given the inherent non-stationarity in an advertiser's value and also competing advertisers' values over time, a commonly used approach is to learn a target expenditure
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