Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo
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Beyond Clinical Skills: Digital Branding Shapes Surgical Image and Patient e-WOM
This study aims to investigate the influence of social media quality and personal branding on brand image and electronic word of mouth (E-WoM) surgical medical services contexr. The research based on Stimulus-Organism-Response (S-O-R) framework and Social Credibility Theory to analyze how digi
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