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The Influence of Price and Co-Branding on Purchase Decisions of Azarine Products with Consumer Satisfaction as a Mediating Variable at Underprice Skincare Stores in Medan

Pane, Sari Aparpan et al.
Economic: Journal Economic and Business · Reports
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brandingcustomersatisfactionmediationpricepurchasedecision
price, co-branding, customer satisfaction, mediation, purchase decision
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