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Redefining Digital Marketing: Navigating Privacy Legislation and Innovation

Zillay Huma · 2025
OpenAlex · Papers · 2025
Open Source ↗
businesscomputer-sciencelegislationmarketingpolitical-science
In an era of heightened awareness around data privacy, digital marketing strategies are being redefined by stringent privacy laws such as GDPR, CCPA, and global equivalents. These regulations challenge businesses to innovate within a framework of compliance, reshaping how marketers approach data col
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