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Balancing Innovation and Compliance: The Role of Privacy Legislation in Shaping Digital Marketing Strategies

Zillay Huma · 2025
OpenAlex · Papers · 2025
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businesslegislationmarketing
The digital marketing landscape is increasingly influenced by evolving privacy legislation, compelling businesses to innovate while ensuring compliance. Laws such as GDPR, CCPA, and other regional regulations aim to safeguard consumer data, creating a complex environment for marketers striving to pe
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