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“$50,000 of Free Advertising for MIT” Selling Science, Technology, and Universities at the Century of Progress

Bix, Amy
Iowa State University Digital Repository · Papers · License: CC BY-NC-ND 4.0
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advertising-and-promotion-managementand-medicinearts-and-humanitiesbusinesshistoryhistory-of-sciencetechnology
Across the decades, World’s Fairs became high-profle spaces for advertising and selling things. The Midway marketed amusement thrills; giant corporations showcased their latest goods. Chicago’s 1933–1934 Century of Progress exposition sold science itself, as a product to satisfy human curiosity, dri
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