advertising-and-promotion-management

Documents about advertising-and-promotion-management

• ChatGPT Unveiled: Unleashing AI Magic in Digital Marketing#243617DigitalCommons@Kennesaw State University
• Gender Differences in Tourism Destination: Implications for Tourism Marketers#647844Research Online
• Unintended Consequences of Arousing Fear in Social Marketing#647843Research Online
• Meaningful Consumption#463993DigitalCommons@University of Nebraska
• Free to be obese in a " Super Nanny State " ?#647835Research Online
• San Luis Obispo Farmers' Market Mobile App & Rebrand#307574DigitalCommons@CalPoly
• Podcast advertisements: Hear them loud or hear them not? the impact of advertisement placement and perceived intrusiveness on consumer behavior#361380Animo Repository
• Semiotic Analysis of Consumer Generated Content Regarding the Fender Ultra Stratocaster#234780DigitalCommons@Kennesaw State University
• A Case Study of Faculty Perspectives on Teaching Across Borders#183512DigitalCommons@Kennesaw State University
• Marketing for the DreamWork Wrestling: How to keep a small entrepreneurial business and dream alive!#230953DigitalCommons@Kennesaw State University
• Independent Apparel Brand Launch Campaign Strategy#307572DigitalCommons@CalPoly
• Five Strategic Categories AI is Transforming Marketing#183507DigitalCommons@Kennesaw State University
• Familiarity, Sensationalism, and Forward Referencing in Celebrity Clickbait: Effects on Curiosity and Click Intention#243614DigitalCommons@Kennesaw State University
• When politics changes the game: The impact of national-populist election victories on advertising and price promotion effectiveness for foreign and domestic brands#150692Springer Nature OA
• A Captured Audience: How Job Stress Leads Employees to Online Shopping via Cyberloafing#183509DigitalCommons@Kennesaw State University
• An Investigation of Key Factors in Promoting a New Collegiate Recreation Facility: If You Build it - Will They Come?#238430DigitalCommons@Kennesaw State University
• The Evolution of the Modern Library Brand: Transforming Community Engagement Into Sustainable Revenue#436016DigitalCommons@Kennesaw State University
• Corporate Sociopolitical Activism on Instagram: Brand Responses to COVID-19 and Black Lives Matter#230952DigitalCommons@Kennesaw State University
• How Does Product Experience Influence the Helpfulness of Photo-Enhanced Reviews?#243625DigitalCommons@Kennesaw State University
• A significant minority of Dutch gambling adverts on social media illegally targeted and likely reached under-24s: Assessing compliance using Meta’s advertising repository mandated by the EU Digital Services Act#143900OSF
• A Holistic Approach to Country Branding: Examining a Master Brand and Sub-brand Framework#183513DigitalCommons@Kennesaw State University
• When Social Inflation Pushes the "Good Neighbor" Away: How Market Exit Behavior Triggers Brand Betrayal and Trust Erosion#183508DigitalCommons@Kennesaw State University
• China's Anti-Corruption Crackdown and the Foreign Corrupt Practices Act#1021836Texas A&M Law Scholarship
• When Social Fundraising Is Active but Hard to Measure: Nonprofit Lessons from Social Media ROI Research#179717BYU ScholarsArchive