DigitalCommons@Kennesaw State University
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Reducing Cognitive Load to Strengthen Customer Engagement: The Strategic Role of Digital Tools
advertising-and-promotion-managementbusiness-and-corporate-communicationscognitive-loadcognitive-load-theorycommunicationcustomer-engagement
This paper examines how advanced technological interfaces, particularly chatbots and augmented reality, influence customer engagement by reducing the cognitive effort required to interact with firms. As digital tools become increasingly embedded in everyday life, companies are leveraging these techn
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