DigitalCommons@Kennesaw State University
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From Consumers to Makers: A Community-Based Model of the DIY Food and Beverage Kit Ecosystem
The market for do-it-yourself (DIY) food and beverage kits continues to expand as consumers seek experiences that combine convenience, learning, creativity, and participation. This conceptual paper proposes a four-community ecosystem model consisting of consumers, makers, marketers, and consumption
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