Can Earth’s Mightiest Heroes Help Children be Physically Active? Exploring the Immersive Qualities of Les Mills’ and Marvel’s “Move Like the Avengers” Video

Increasing children’s physical activity (PA) is a key public health concern. Recently there have been calls for more enjoyable PA interventions which focus on ensuring a positive affective response, yet this remains an under researched area. This study explored how using a narrative, characters, an