HAL (France)
open access
Perceived Influence of Consumer Socialization Agents on the Spending Behavior of Tertiary Education Subsidy (TES) Grantees
This study examined the perceived influence of consumer socialization agents on the spending behavior of Tertiary Education Subsidy (TES) grantees. Guided by Consumer Socialization Theory, the study determined the perceived influence of parents, peers, media, and educational institutions on students
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