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Gain Versus Loss Framing in Digital and Visual Persuasive Communication: A Post-2020 Bounded Structured Review and Meta-Analysis of Behavioral Intentions
This bounded structured review and meta-analysis examined whether messages emphasizing the benefits of acting (gain framing) or the costs of not acting (loss framing) produced stronger behavioral intentions in digital and visual persuasive communication. The search covered January 1, 2021, through S
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