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A Factor-6 Truthful-in-Expectation Mechanism for Cascade Position Auctions

Chen, Qiuyu et al.
arXiv (All) · Papers
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computer-science-and-game-theorydata-structures-and-algorithms
Position auctions require assigning advertisers to positions and determining their display order. Under cascade behavior, earlier clicks prevent users from reaching later placements, coupling the click probabilities of selected advertisements. Existing methods achieve constant-factor welfare approxi
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