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A Truthful-in-Expectation 2-Approximation for Pair-Specific Cascade Auctions in AI-Generated Content
Generative AI interfaces can insert sponsored content at multiple points in an answer, where click-through rates (CTRs) depend on the advertiser-position pair. Under the cascade model, users read ads sequentially and stop after their first click, so both ad assignment and display order affect welfar
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