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City branding : exploring city brand of Kuala Lumpur
marketingpublic-affairspublic-policy-and-public-administrationpublic-relationsurban-studies-and-planning
The classical definition for branding is all about differentiating the product from its competitors for identification purposes. However, in recent years, brand being a sophisticated tool for countries, cities and destination. They are encouraged to think themselves as a brand. The competition betwe
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